The Internet has created hundreds of ways for effective promotion, thanks to which the web resource has become a key link in marketing today. By correctly operating with marketing tools, it is possible to achieve fast sales and effective promotion in a few months. Potential opportunities should be combined, combined with each other since it is impossible to attract the user’s attention in only one way. If you have a website, then objectively evaluate its effectiveness. Perhaps you are missing some precise settings? To attract an audience, stand out from thousands of other sites and bring profit to your company, you must use complex solutions that increase traffic and conversion. One of these is optimization. Search engine optimization SEO is a must-have procedure for gaining a new audience and regular revenue.
The close relationship between search engine optimization and website promotion
The site becomes an effective tool in promotion when it is tuned to the preferences of users and the requirements of search engines. After entering the target query, the user rarely goes beyond the first page in the search results. If your resource is located further than the first or second page in the search engine, you can forget about the high traffic and profitability of the resource. Optimizing a site for search engines makes it possible to partially or completely modernize the site to increase user flow and improve ranking in the search results. Accordingly, if your resource is in the first position, the profit in the company will definitely increase.
Optimization and promotion in search engines are based on the algorithms of their work and are aimed at delivering sites that with a 95% probability will be useful to the user. They start from the following parameters:
- Content. Unique text and media components of the resource that correspond to a given topic.
- Download and work speed. How fast does your site load, how fast its elements load, how do navigation and tabs work.
- Fame. The algorithms will take into account the link mass of your resource. The more links to authoritative resources, the more links your site has on authoritative sites, the higher the ranking.
- User-friendly. Does the user like the appearance of the site, the site map. Is it overloaded with widgets and pop-ups? Is it considered safe? Is it mobile-friendly?